Frequently Asked Questions
At SEO Croydon by Footprint Digital we keep things plain and jargon-free. Below are the questions Croydon business owners ask us most often about SEO, local search and Google Maps. If yours is not here, just ask.
It depends on how your customers find you. If you want to be found for searches like “plumber near me”, start with Local SEO. If you rely on the map results, Google Maps SEO is the priority. For broader visibility across search, look at our core SEO service, and trades who want the green badge should read about Google Guaranteed. We will tell you honestly which one will move the needle first.
Organic SEO improves where your website ranks in the normal search results. Google Maps SEO targets the map pack that appears above those results for local searches. Google Guaranteed is a paid, screened badge for service businesses that appears at the very top. They occupy different parts of the same search page, which is why most local businesses benefit from more than one.
After an initial audit we agree a plan, then work through it month by month: technical fixes, on-page optimisation, content, your Google Business Profile and local signals. You get regular reporting and a call to review progress, and we handle the work rather than sending you a to-do list. You can see the detail on our SEO services page.
Both. Most clients choose a monthly plan because SEO compounds over time, but we also do one-off audits and fixed-scope projects if you have a specific problem to solve. Either way there are no long lock-in contracts.
It depends on how competitive your services are across Croydon and how much work your website needs first. We will tell you what a realistic budget looks like for your market before you commit, and if we do not think SEO is the right spend for you yet, we will say so.
Yes. Written content is part of our SEO service – service pages, location pages and supporting articles, all written for real readers first and search engines second. You approve everything before it goes live.
You get a monthly report covering rankings, traffic, and – most importantly – enquiries, calls and form submissions, so you can see the commercial result rather than just numbers going up. We will also flag anything that has not worked and what we are changing as a result.
Access to your website, your Google Business Profile and your Google Analytics, a quick conversation about your best and worst types of job, and the areas you want more work from – Purley, Coulsdon, Thornton Heath, wherever it is. That is usually enough for us to build the plan. Get in touch and we will take it from there.
Reviews are one of the strongest local ranking signals, and they heavily influence whether someone clicks you or a competitor. Getting a steady stream of recent reviews is part of both Local SEO and Google Maps SEO, and we will help you put a simple process in place to ask for them.
You can, and some of the basics – keeping your Google Business Profile complete, gathering reviews, writing honest service pages – are well worth doing yourself. Where agencies earn their keep is the technical work, the competitive analysis and the consistency month after month, which is usually what runs out of road when you are also running the business.
